Welcome to ElPuas Digital Crafts
We empower agencies and businesses with pixel-perfect, high-performance websites — built with care, backed by expert support.
We're ElPuas Digital Crafts — a family-run web studio building high-performance websites with love, code, and coffee.
We believe great websites go beyond design. They should be lightning-fast, easy to manage, and ready to grow with your business. That's why we use modern frameworks like Astro, smart WordPress solutions, and AI-assisted workflows to deliver handcrafted sites without the high-maintenance price tag.
From custom WordPress builds to optimized eCommerce platforms, we create digital experiences that help small businesses grow and agencies scale. Whether you're launching your first site or need a reliable white-label partner, we've got your back — with clear communication, thoughtful execution, and long-term support that actually shows up.
What We Stand For
- Partnership First
- Results-Driven Execution
- Tech Excellence, Human Touch
- Transparency & Security
The Team
Meet the people behind ElPuas Digital Crafts.
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Catalina Valverde is our CEO, Head of Content, and co-founder of ElPuas Digital Crafts. With a degree in Media Production and years of experience as a journalist, she brings a strategic eye and storytelling finesse to every project. Catalina ensures that every site we build not only works — it speaks, connects, and inspires.
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Alfredo brings over 15 years of expertise, having developed websites for Fortune 500 companies. He leads projects, ensures every site runs smoothly, and works closely with clients to translate ideas into performant digital experiences. As a speaker and open web advocate, he shares insights on WordPress, Astro, and emerging technologies.
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Gianfranco leads our Rome headquarters and brings a sharp eye for frontend detail. With a background in design systems and component-driven development, he ensures every interface is responsive, accessible, and aligned with brand goals. He collaborates closely with clients and our design team to deliver polished, user-focused digital experiences that feel as good as they look.
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Our AI assistant, a collaboration between ChatGPT and Cursor, helps us move faster without cutting corners. From code scaffolding to research and content drafts, it amplifies our team's speed, precision, and creativity.
At ElPuas Digital Crafts, our ethos is simple:"We code Digital Crafts for Humans" Each project is imbued with care, creativity, and craftsmanship, delivering not just websites, but unforgettable digital experiences.
E‑Commerce Built to Scale
"We built a tailored ecommerce store for medical and student apparel, and continue to optimize it through our monthly maintenance plan. We use AI tools to write better product descriptions and choose the right keywords, helping the site stay ahead of competitors in search results. The result? Higher visibility, smoother shopping experiences, and steady sales growth — all without the hassle of managing the tech."Case Study
How We Bring Your Vision to Life
From idea to delivery, here's how we turn strategy into action.
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1. Discovery & Understanding
We start by gathering as much information as possible about your business, challenges, and goals. Understanding your needs is the foundation of a successful project.
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2. Strategic Planning with AI Insights
Using the information gathered, we analyze and identify the best approach. With AI, we uncover innovative solutions, optimize workflows, and ensure no detail is overlooked.
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3. Design Strategy
We craft a design strategy tailored to your vision and target audience. This ensures a user-friendly, visually engaging experience that aligns with your goals.
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4. Technology Selection & Development
Whether it's WordPress for flexibility or React for dynamic applications, we choose the best framework for your needs. AI aids in optimizing development and solving challenges faster.
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5. Delivery
Once everything is perfected, we deliver your project on time, ensuring it meets your expectations and performs flawlessly.
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6. Ongoing Support & AI-Driven Optimization
Our commitment doesn't end at delivery. With ongoing support, we use AI to monitor and continuously improve your website, adapting to new challenges and opportunities.