ElPuas logo

Welcome to ElPuas Digital Crafts

We empower agencies and businesses with pixel-perfect, high-performance websites — built with care, backed by expert support.

We're ElPuas Digital Crafts — a family-run web studio building high-performance websites with love, code, and coffee.

We believe great websites go beyond design. They should be lightning-fast, easy to manage, and ready to grow with your business. That's why we use modern frameworks like Astro, smart WordPress solutions, and AI-assisted workflows to deliver handcrafted sites without the high-maintenance price tag.

From custom WordPress builds to optimized eCommerce platforms, we create digital experiences that help small businesses grow and agencies scale. Whether you're launching your first site or need a reliable white-label partner, we've got your back — with clear communication, thoughtful execution, and long-term support that actually shows up.

What We Stand For

  • Partnership First
  • Results-Driven
  • Human Touch
  • Security & Trust

The Team

Meet the people behind ElPuas Digital Crafts.

  • CEO & Head of Content

    Catalina Valverde

    Catalina defines the voice and editorial direction of each project so every website communicates with clarity, intention, and brand consistency.

    • Content strategy
    • Editorial direction
    • Brand storytelling
    Catalina Valverde - CEO and Head of Content

  • CTO

    Alfredo Navas Fernandini

    Alfredo leads technical strategy and delivery, bringing more than 15 years of senior development experience across custom builds, performance work, and scalable web platforms.

    • WordPress architecture
    • Astro development
    • Technical leadership
    Alfredo Navas - CTO and Lead Developer

  • Lead Frontend Developer

    Gianfranco Navas

    Gianfranco focuses on polished frontend execution, translating design intent into responsive, accessible interfaces with strong attention to detail and consistency.

    • Design systems
    • Frontend craft
    • Accessible interfaces
    Gianfranco Navas - Lead Frontend Developer

At ElPuas Digital Crafts, our ethos is simple:"We code Digital Crafts for Humans" Each project is infused with care and creativity, delivering not just websites, but digital experiences.

Monkey Scrubs

Ecommerce built to grow, continuously optimized through technical support, SEO, and automation.

  • WooCommerce
  • Technical Support
  • SEO
  • Automation
Monkey Scrubs project showcase on the homepage

What It's Like to Work With EPDC

Direct collaboration, senior execution, modern tools, and support that stays useful after the first launch.

Clear Communication

Working with EPDC feels straightforward. Questions get answered, technical decisions get explained clearly, and communication stays direct from start to ongoing support.

  • Direct contact
  • Fast replies
  • Clear priorities
  • No account maze

Senior Technical Expertise

Clients rely on us because we can make strong technical calls, solve edge cases quickly, and keep projects moving without losing quality or maintainability.

  • Architecture insight
  • Performance focus
  • Problem solving
  • Reliable execution

Modern Technology.

EPDC combines modern frameworks, pragmatic CMS decisions, and AI-assisted workflows to deliver websites that are fast, flexible, and easier to support over time.

  • Astro and React
  • Smart WordPress
  • AI-assisted workflows
  • Maintainable builds

Long-Term Support

Many clients stay with EPDC because support is part of the relationship. We help with updates, improvements, and the next round of decisions as the business evolves.

  • Ongoing improvements
  • Priority fixes
  • Security and updates
  • Continuous partnership
Let's Talk